Twitter provides organic growth of customers by promoting the products and services of businesses and driving traffic to the website
With over 300 million monetizable users on the platform, Twitter has become the new ‘SMS of the Internet. In terms of attaining marketing goals, Twitter is a powerful tool. It acts as a gold mine for consumers’ insights, provides business growth opportunities, and drives sales.
In terms of making Twitter a valuable tool for marketing the business, a definite Plan of Action is required. It is quintessential for companies to invest in Twitter to make a difference through marketing. Exploring hashtags, creating real-time customer services and making ad campaigns are essential.